20 TikTok Stats You Need to Know

Find the top 20 TikTok stats in this post. TikTok has rapidly emerged as one of the most influential social media platforms, commanding the attention of both users and marketers alike. Its expansive reach, particularly among younger generations, highlights the imperative for brands to master their potential for effective marketing strategies. In this article, we’ll delve into the 20 best TikTok stats that every savvy marketer should be aware of in 2023, ensuring they harness the full power of this dynamic platform.

Best TikTok Stats in 2023

Explore the most compelling TikTok stats of 2023 below:

#1. TikTok’s Q1 2022 Triumph

The first quarter of 2022 witnessed TikTok’s ascendancy to the pinnacle of app downloads, outstripping Instagram to claim the top spot. This feat adds to its extraordinary achievement of amassing over 3.5 billion total downloads, a milestone only rivaled by a select few apps, none of which are owned by Meta.

#2. Unparalleled Non-Game Revenue

In Q1 2022, TikTok commanded a revenue of $821 million, firmly establishing itself as the highest-grossing non-game app globally. This impressive financial performance was gleaned from consumer spending via the App Store and Google Play store.

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#3. Mixed Sentiments Among Adults

TikTok’s uniqueness is further highlighted by the fact that 34% of U.S. adults harbor unfavorable opinions of the platform. This contentious sentiment contrasts with the 37% who view it more favorably, an unusual equilibrium rarely found among social networks.

#4. Dominating the Free App Charts

TikTok has secured the fourth position among Apple Store’s top free apps. Notably, its parent company ByteDance’s latest app, CapCut, enjoys the second spot, underscoring TikTok’s broader influence.

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#5. 1 Billion Monthly Active Users

Since September 2021, TikTok has boasted 1 billion monthly active users, a number that has likely grown since then. This expansive reach provides a fertile ground for brands to cultivate their audience.

#6. U.S. Holds the Reigns

The United States claims the largest TikTok audience globally, boasting 113 million monthly unique users. However, the Chinese iteration, Douyin, enjoys an impressive 600 million monthly active users confined to China.

#7. Gen Z Favors TikTok

Gen Z is increasingly gravitating towards TikTok, surpassing even Instagram in popularity. As projections indicate, TikTok is poised to eclipse Snapchat’s popularity in the coming years among younger users.

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#8. Top TikTok Influencers

The top five most-followed TikTok users epitomize the platform’s influence:

Username	Followers (Millions)
@khaby.lame	154.7
@charliedamelio	149.8
@bellapoarch	92.8
@addisonre	88.9
@mrbeast	75.7

#9. TikTok’s Distinct User Base

An intriguing 40% of TikTok users abstain from Facebook, and an even larger 63% are absent on Twitter. This unique behavior highlights TikTok’s ability to engage users who may not be active on other social media platforms.

#10. Global App Download Leader

In 2022, TikTok secured its position as the most-downloaded app worldwide, boasting a staggering 672 million downloads. This dominance firmly places it ahead of its closest rival, Instagram.

#11. TikTok Trumps YouTube Among Kids

The younger generations are investing more time in TikTok, with kids dedicating 62% more time watching TikTok videos compared to YouTube. This trend bodes well for TikTok’s continued growth.

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#12. Daily Engagement Figures

Nearly one-third of TikTok’s monthly active users log in daily to engage with the platform’s video content. This consistent engagement is a testament to TikTok’s compelling content ecosystem.

#13. Average Daily Usage

Users spend an average of 95 minutes daily on TikTok, revealing the platform’s ability to captivate users for extended periods.

#14. Monthly Usage Intensity

TikTok users collectively dedicate an impressive 19.6 hours per month to the platform, illustrating its immersive and addictive nature.

#15. Youth Dominance

A staggering 25% of TikTok users in the U.S. fall within the 10-19 age bracket, signifying its immense popularity among younger demographics. Gen Z constitutes the bulk of this group, followed by users aged 20-29 (22.4%), 30-39 (21.7%), 40-49 (20.3%), and even users aged 50+ (11%).

#16. Gender Equality

TikTok’s user base is evenly divided by gender, with 54% women and 46% men.

#17. Global User Distribution

TikTok’s global reach continues to thrive, with the United States leading the way as the largest user base at 113.3 million, followed closely by Indonesia and Brazil. Mexico and the Russian Federation also boast significant user populations, making TikTok a truly international phenomenon.

#18. Untapped Marketing Potential

Surprisingly, a mere 18% of marketers are utilizing TikTok for their campaigns, indicating an underserved and potentially lucrative market.

#19. Bytedance’s Advertising Success

Bytedance, TikTok’s parent company, clinched the third spot in global media companies’ ad revenue for 2021, amassing a staggering $38.6 billion.

#20. Projected Ad Revenue Surge

Projections suggest a 26% increase in TikTok’s ad revenue for 2022, following its already impressive third-place standing in 2021. This trajectory underscores TikTok’s success in the realm of advertising.

Conclusion

Incorporating these 20 TikTok stats into your marketing strategy empowers your brand to leverage the platform’s expansive reach and dynamic user engagement, ensuring you tap into a burgeoning market landscape driven by the TikTok phenomenon.

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